Samantha has 25+ years of international experience in leading organizational changes and transforming business performance - in strategic planning,  designing and delivering new products and services and as a specialist in non-traditional consumer insight and product development. 

 

Samantha has real-life, on-the-ground experience in using creative problem solving to create significant business impact. As a past Vice President of Consumer Insight and Product Development in an international direct marketing business she:

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• spearheaded the development and integration of cutting-edge research methods to uncover the motivations and drivers of consumer behavior, and used the insights to drive marketing and product initiatives that improved return on investment by more than 25 percent.

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• brought to her organization an unparalleled understanding of its customers, transforming the business mindset from product-driven to customer–centric.

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• designed and facilitated a new global research and development process leading to substantial increases in test success rates, and reductions in cost and development time.

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• facilitated the development of approaches that significantly increased bottom-line profit from customer service activities.

 

Samantha has since consulted for a range of local, national and international organizations across multiple industries.​ She is a qualified trainer and facilitator of Creative Problem Solving; and qualified in several assessments that she uses to help organizations better understand their customers, and to help management and functional teams develop leadership, collaboration, communication, decision making, engagement and performance.

 

Samantha holds Bachelor of Arts and Master of Arts Honors degrees in English Language & Literature from the University of Oxford, UK, where she was awarded the Scobell Scholarship for academic achievement.